Dilema operates at the intersection of executive communications management, institutional intelligence, and editorial design.
About
A prática da Dilema foi construída ao longo de mais de 20 anos em gestão executiva, comunicação corporativa em contextos reais de crise e design editorial de alta exigência.
Essa trajetória consolidou uma combinação rara: capacidade de leitura institucional rigorosa, formulação narrativa precisa e entrega editorial com padrão de exigência que poucas estruturas conseguem manter ao mesmo tempo.
Training and practice in editorial design
Leadership in corporate communications
Executive experience in complex environments
Work in reputational crisis contexts and institutional sensitivity
Movement between scenario analysis, management, and editorial execution
The background combines:
Rodrigo Ribeiro led institutional communication at one of Brazil’s largest engineering and infrastructure companies during Operation Lava Jato, managing the company’s internal and external communication in one of the most adverse environments ever faced by an organization in the country.
Before that, he built a career spanning more than two decades across editorial design, corporate communication, and executive management, holding leadership roles in contexts of high institutional complexity.
Dilema was born from the conviction that high‑risk communication requires those who have already lived it from the inside.
It is from this trajectory that Dilema operates, taking on the communication management of organizations that need senior leadership, or producing scenario analysis for decisions with significant political and reputational exposure.


Rodrigo Ribeiro
Founder and Director of Dilema
Misread context produces fragile discourse.
For demands that require institutional precision, the work begins with a clear scope.


