Multinational entry into regulated and politically unstable market
Institutional intelligence for entry into the Brazilian market. Over 80 weekly reports delivered in ongoing engagement since September 2024
Post-investigation reputational crisis
Rebuilding institutional communications after a trust collapse. 75% negative mentions reaching 6 million people per day — reconstruction anchored in internal coherence.
Engagements where communications management and scenario intelligence were applied to real contexts of institutional exposure.
Institutional rupture following founder's death
Communications management during institutional rupture. Crisis committee activated and single channel defined in under 3 hours.
Misalignment between strong internal culture and fragile external reputation
Brand diagnosis: when a strong culture does not translate into a strong reputation. 2,159 stakeholders interviewed over 10 months.
Severe operational constraints during judicial recovery
Editorial project and internal communications. 5 channels maintained simultaneously for 18 months with no external agencies.
Judicial recovery of R$8.2 billion
Transparency and communications repositioning during judicial recovery. Over 100,000 employees notified and paid announcement in 6 national outlets in under 24 hours.
