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When the scenario demands more than an agency can deliver

For contexts where conventional communication does not suffice and each narrative influences decisions, reputations, and outcomes.

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This happens when the company does not have a structured communication department, when the department exists but is facing a moment beyond its capacity, or when a strategic decision requires an accurate reading of the political and regulatory environment before being made.

Contexts in which positioning, reputation, and institutional narrative must respond to concrete pressures.

Rodrigo Ribeiro led the institutional communication of one of Brazil’s largest infrastructure companies during the Lava Jato investigation. It is from this experience that Dilema operates.

When the context is too complex for an agency and too critical to go unanswered with qualified expertise.

When Dilema comes in

This is especially relevant in moments of crisis, transition, or exposure, when analysis and communication need to be conducted in an integrated way — not by separate teams with separate agendas.

Most consultancies deliver either analysis or communication.
Dilema delivers both, connected within the same project.

Why this combination is uncommon

Areas of focus

Executive Communications

Scenario Intelligence

Senior communication management for your organization — strategy, crisis, press, team, and agencies — offered in the format of a project, monthly retainer, or continuous fractional dedication.

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Institutional context assessment — stakeholder mapping, political and regulatory risk analysis, and strategic recommendation on how to navigate this environment.

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Featured cases

Critical institutional rupture

Communications management during institutional rupture. Crisis committee activated and single channel defined in under 3 hours.

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Executive Communications

Scenario Intelligence

Executive Communications

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Multinational entry into regulated market

Institutional intelligence for entry into the Brazilian market. Over 80 weekly reports delivered in ongoing engagement since 2024.

Post-investigation reputational crisis

Rebuilding institutional communications after a trust collapse. 75% negative mentions, reaching 6 million people per day — reconstruction anchored in internal coherence.

Over 20 years across editorial design, corporate communication, executive management, and real crisis contexts.

Credentials

Dilema is born from a trajectory that combines institutional insight and narrative formulation.

R$ 8.2 billion

in debt under judicial recovery communication

6 million

people per day in crisis management

100,000

employees informed in less than 24 hours

If the demand involves risk, exposure, or institutional complexity, the next step isn't a generic conversation.

It's defining a scope.

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