We Build
Legitimacy and Reputation

Intelligence and Strategy for Leaders and Organizations

About Us

Dilema is a boutique consultancy specialized in Strategic Communication, Institutional Relations, and Reputation Management. We work alongside leaders and companies operating in contexts of high political, regulatory, and reputational exposure.

Founded by Rodrigo Ribeiro, an executive with over 20 years of experience in corporate communication—15 of which dedicated to sectors with intense interaction with public authorities and high political-regulatory risk—Dilema emerges from a career shaped by navigating critical scenarios, including leading communications during the largest corporate investigation in Brazil’s history.

Our approach combines rigorous analysis, precise execution, and absolute discretion. We translate political complexity into competitive advantage, building legitimacy and consolidating reputation as strategic business assets.

man using MacBook
man using MacBook

What We Do

Political &
Institutional Intelligence
Executive Communication & Public Narrative
Reputation &
Crisis Management

Monitoring and analysis of political and regulatory landscapes.

Diagnostics and scenario planning to guide executive decision-making.

Stakeholder mapping and development of influence agendas.

Development of key messages for executives and boards.

High-level production of reports, speeches, and public statements.

Executive materials as tools for authority and clarity with stakeholders.

Strategies to preserve legitimacy in high-exposure public environments.

Structuring crisis committees and response protocols.

Defining institutional positioning on sensitive issues.

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Cases

Crisis Management for an Infrastructure Company

Multinational Entry into Brazil

Institutional
Repositioning

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Support for the entry and strategic positioning of a foreign multinational in a complex and politically sensitive Brazilian market.

Management of high-impact, complex crises that threatened operational continuity and institutional credibility.

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Definition of narrative and institutional identity to strengthen reputation in a competitive market. Creation of executive materials and strategic support.

The founding partner of Dilema and a specialist in Strategic Communication, Institutional Relations, and Corporate Management.

With over two decades of experience, he has led high-complexity projects in crisis and reputation management, notably within major infrastructure companies. His career includes international experience in the United States and Europe, which broadens his strategic perspective in multicultural and regulatory environments.

Rodrigo holds an MBA in Marketing and Digital Communication and a specialization in Editorial Design, enhancing his ability to translate complex topics into clear, executive-level messages aligned with his clients’ institutional positioning.

Rodrigo Ribeiro

Leadership

Contact Us

Facing a reputational challenge? Need scenario analysis or political diagnostics? Get in touch!

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