CasE 1 — Game-Changing in Times of Crisis
Context
Organization under high exposure and public scrutiny, with the need to regain credibility and recover its ability to take a stand.
Challenge
Move out of a defensive position without compromising legal restrictions and ongoing negotiations, while rebuilding trust with consistency.
What Was Done
Integrated strategy across three fronts:
Press: spokesperson policy, strategic interviews, message consistency.
Digital: active presence, simplification of the plan, repositioning of channels and website.
Internal: communication as the foundation of external credibility (alignment and culture).
Results
Recovery of narrative and credibility, with significant audience growth and concrete improvement in stakeholder relations.
