Case 3 — The Crisis Management No One Expects
Context
Critical and highly sensitive crisis (mourning and commotion), in an environment of strong external and internal pressure.
Challenge
Protect people, reduce noise, and preserve the integrity of information with speed, empathy, and consistency.
What Was Done
Immediate activation of a crisis committee (executive board, legal, communication, and HR), definition of a single channel, and development of official statements specifically for employees, partners/suppliers, and the press, along with channel updates and monitoring of repercussions.
Result
Governance and clarity in a moment of high vulnerability, with communication under control and a consistent institutional response.
